Sweet new logo idents
Client: Madhatter Surf & Skate Shops
Date: August 2021
Project: Logo lockups for clothing range and stickers
Objective:
Design a cool new set of logo lockups that can work on both clothing ranges and stickers.
End Result:
This was a really fun project. Not only is surfing a big part of my past, but working with Steve at Madhatter is always a good laugh. The idea was to create a series of lockups that represent the Madhatter brand values and position. By taking a mixed bag of different fonts, layouts and styles and working up these fresh looking idents, I created a range that reflected the different eras of surfing and skateboarding styles.
